Last Friday, travel site Travelzoo announced that it had purchased the domain Fly.com for $1.8 million. Not a lot of details were released about the transaction, so I contacted Travelzoo to find out a bit more. Mindy Joyce, Travelzoo's senior marketing director got back to me and answered a few questions.
Chris Crum: Obviously fly.com is a tremendous domain to have for a travel site. How did this transaction come about? Did Travelzoo approach Fly.com or vice versa?
Mindy Joyce: Travelzoo was considering names for its new travel search engine when we became aware of the availability of Fly.com through a domain broker. We recognized the name as a perfect match to Travelzoo’s renowned approach: simple, fun, and world class.
CC: Who was behind Fly.com before Travelzoo purchased it?
MJ: Decline to answer due to confidentiality agreement with former owner.
CC: When do you expect Travelzoo's version of Fly.com to go live? [note: nothing was up yet when I contacted Travelzoo]
MJ: A beta version of our travel search engine is already available at http://www.fly.com/. It includes a number of innovations, such as our simultaneous search for fares in all cabin classes so users won’t miss a great fare in any cabin, at-a-glance Summary view, and “Why Me” boxes, which provide users with useful information. For example, users searching NYC-SFO would see “Why
Me” boxes that highlight in-flight entertainment and Internet options available. And this is just our beta version. We expect to officially launch Fly.com within a couple of months.
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